BALLANTINE’S

GLOBAL CREATIVE APPROACH


Create a 360 vision to link the 4 core products of the brand: Finest, 12yro, Bresil and Barrel Smooth;  reinforce a strong, bold and young Ballantine’s Finest identity as the leader of the core range.

KEY TASKS
> Creative direction 
> Design direction
> Product design
> Ensure consistency through agencies and teams

WHERE I DID IT:
CHIVAS BROTHERS / London

MY PARTNER IN CRIME:
M&C SAATCHI
My amazing senior freelance designer
Marc


ADDITIONAL FACTS:
This project is still going on.