BALLANTINE’S
GLOBAL CREATIVE APPROACH
Create a 360 vision to link the 4 core products of the brand: Finest, 12yro, Bresil and Barrel Smooth; reinforce a strong, bold and young Ballantine’s Finest identity as the leader of the core range.
KEY TASKS
> Creative direction
> Design direction
> Product design
> Ensure consistency through agencies and teams
> Creative direction
> Design direction
> Product design
> Ensure consistency through agencies and teams
WHERE I DID IT:
CHIVAS BROTHERS / London
MY PARTNER IN CRIME:
M&C SAATCHI
My amazing senior freelance designer
Marc
ADDITIONAL FACTS:
This project is still going on.
