BEEFEATER 24

SERVICE RITUAL


I was asked to think about a high vibility service ritual for night club.
I took inspiration of asian lanterns as Beefeater 24 is distilled with chinese and japanese green tea. 

KEY TASKS
> Creative direction 
> Design direction
> Product design
> Technicals drawings
> From concept to production

WHERE:
CHIVAS BROTHERS / London

MY PARTNER IN CRIME:
My junior product designer Aurelija

ADDITIONAL FACTS:
Why 24? because the botanicals had been matured 24 hours before distillation.