CHIVAS MIZUNARA
GTR ACTIVATION
I was asked to design a Global Travel Retail exclusive experience for this japanese cask scotch whisky.
I designed a gifting ritual inspired by the japanese Furoshiki.
Customer can choose the silky scarf to wrap their bottle of Chivas Mizunara.
KEY TASKS
> Creative direction
> Design direction
> Gifting ritual
> Tasting ritual
> Creative direction
> Design direction
> Gifting ritual
> Tasting ritual
WHERE:
CHIVAS BROTHERS / London
MY PARTNER IN CRIME::
My great senior freelance graphic designer Cecile
My amazing senior freelance designer Antoine
ADDITIONAL FACTS:
Pernod Ricard Asian market used the gifting and tasting ritual for one trade too.
